You lead a busy life and don't always have time to walk your dog. This happens to everyone. But imagine if a way existed for your dog to get walked when you where unable too; while promoting more exercise and facilitating social events with other local dog owners/organizations, all free of charge.
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Philly PackWalk was designed in partnership with University of the Arts graduate Xander Karkruff, MFA 14' for the Masters of Industrial Design department, Cognitive Science of Interaction Design class taught by Slavko Milekic, M.D., PhD.
Philly PackWalk's service design is to assist dog owner’s have their pet[s] walked when they are unable too because of work or other busy reasons. This is facilitated by:
For added piece of mind, PPW would let users pay a nominal annual fee to have a check run on them and receive a "Bark of Approval" added to their profile and an option during user's searches. Naturally the best way to check someone is to simply meet them, but this could facilitate added reassurance.
In addition to this, it helps to promote more exercise by using a timing mechanism built into the website. This is facilitated by:
This is done by using Adobe's PhoneGap tool. In essence all the sensors mobile phones are able to be used without a separate app built-out for both the iPhone and Android platform.
Lastly, PPW would host social engagements for local members in hopes to strengthen it's user base but also booster animal rights and hopefully facilitate additional adoption rates by working in conjuncture with local animal shelters.
PPW's front-end uses a combination of Human to Computer Interaction (HCI) and cognitive science techniques to help bring about better system fluidity. This is done by reducing the user's epistemic actions by lessening their pragmatic actions via affordance constrictions to the website. All told this helps to reduce the cognitive load and bring about a better user experience. Additionally the entire website was built using Adobe PhoneGap, HTML 5 and CSS 3. This would mean it could be ran on any device, scale the size accordantly (response design) and not require a separate micro site for mobile users.
The sign-up page was designed to be as unbiased as possible, removing commonly used terminology that could denote negativity as well bring about a more intuitive experience.
Selecting Free Times:
During the design of the selecting your free times I struggled with devising a way to remove the negative effects large spreadsheets or calendars incur on users; if their is a mass of free time, you could feel your doing nothing with your life, thus punishing the user. An example of this is a student schedule, you may only attend school 10hrs a week thus have an additional 30hrs free but in actuality you really only have maybe 5hrs free, they just are not static like a 9 to 5 job. By changing the nature of the task, in this case a detailed calendar or spreadsheet into a limited display of information, we bring about better user cognition and remove the bias.
Call To Action page:
The users Call to Action page is where they would do the bulk of their user interactions (unless they choose to exchange phone numbers, etc) as well give updates on their walked time/calories burned. During the design of this I wanted to remove as much informational noise as possible while still giving the needed information. Facebook is a great example of how not to run a COA page (user wall) as it bombards the users cognitive load and thus brings about a less desired outcome; you have difficulty making sense of what to do.