you scratch my back, i'll scratch yours
Philly Pack Walk (PPW) was a co-developed service design platform/social network for like minded pet owners to befriend individuals within Philadelphia to help walk ones dogs. The premise being many hard working Philadelphians work long hours and unfortunately are not able to walk their pets as often as they should or would like too. However there is a likely chance the time you work someone else may have off and vise versa, thus the idea of a share alike pet walking idea came about.
Reduction of assumptions
The bio was developed to be a reduction of needless choices and assumptions e.g. what would you like to be called vs assuming ones pronoun and the ability to share the dog’s personality without assuming X-breed is always Y-personality.